Google Links

Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

1. Establish content purpose
   • Identify objectives, timelines and budget according to creative brief
   • Assess and select writing techniques according to creative brief
   • Evaluate design and copy options according to creative brief
   • Select option/s for communicating required information and images within time and budgetary requirements
   • Develop persuasive content according to creative brief
   • Consult with relevant stakeholders for feedback
   • Evaluate feedback and produce final persuasive content
   • Seek approval for persuasive content from relevant personnel prior to release

Performance Evidence

The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:

write at least two persuasive contents in each of the following formats:

digital

audio.

---

Knowledge Evidence

The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:

key features of creative briefs including:

communication purpose and objective

positioning strategy

customer profile and positioning

key messages

communication tool

call to action

budget

timeframe

persuasive content requirements including:

positioning

key messages

call to action

formatting requirements for content including:

language

writing style

level of detail

legislation, standards and codes of practice affecting production and delivery of copy

constraints to be considered during analysis, evaluation and preparation of copy

organisational policies and procedures relevant to writing copy

persuasive writing techniques.

---